Many persons who study the marketing but without many business experiences just think that marketing is sales and advertise.
力博官方网Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.
例句：She had a stressful job as a sales representative. 作为一名销售代表，她的工作压力很大。
读法：英 [ˈseɪlzmən] 美 [ˈselzmən]
例句：Doctors are complaining about being barraged by drug-company salesmen. 医生们抱怨他们疲于应付医药公司的销售人员。
读法：英 [ˈseɪlzpɜ:sn] 美 [ˈseɪlzpɜ:rsn]
力博官方网例句：The salesperson greeted me with a warm hello. 售货员热情地和我打招呼。
salespeople( salesperson的名词复数 )
读法：英 ['seɪlzˌpi:pl] 美 ['seɪlzˌpi:pəl]
例句：He had a staff of six salespeople working for him. 他手下有6名销售人员为他工作。
力博官方网英 [ˈmɑ:kɪtɪŋ ˈmænidʒmənt] 美 [ˈmɑrkɪtɪŋ ˈmænɪdʒmənt]
1、Marketing OPerations Management市场运作与管理
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力博官方网4、Asanewkindofmarketingmanagement,consumptioncongestionhas drawn moreandmoreattentioninbusinessarea.
这是我学校经管学院所有的专业：市场营销 Marketing国际经济与贸易 International Economy and Trade财务管理 Financial Administration人力资源管理 Human Resource Administration工商管理 Industrial and Commercial Administration公共事业管理 Public Business Administration信息管理与信息系统 Information Administration and Information System会计学 Accounting这是学生称呼：大一的 Freshman大二的 Sophomore大三的 Junior大四的 Senior谢谢！漫步风灵Fenlly Zippyco2007-11-30 12:10
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"Franchise contract" refers to two business units of the legal relationship between. A franchisor (party b) in (party a) from franchisees buy a complete license, and agree to implement its principles. The former and the latter is the business activities, but the former respectively of the latter can accept all products or part of a product. Usually, the former to the latter concession contract requirement pay franchise profits according to its business, while the percentage of total sales of certain from which received its wages. The latter will often provide training, management equipment, design of the device and national sales service.Franchise contracts as a management tool, has been used by many industries, such as small computer industry, tourism and car tourism and fast food services. McDonald's is the application of this a management means to encourage technical popularization.Franchise organizations, including McDonald's company, which are not encourage franchise dealers innovations. Instead, the new technology products and process design development are at the company's headquarters. There are always test and inspection catering service, to assess the operating condition of the need to change. Usually, the idea of new equipment by the company's engineering personnel research, then by holding out new product manufacturing license of small manufacturers for the production. McDonald's company, by way of franchising, the most remarkable features are: it has a highly automated catering service system, and has high quality standards. Equipment and food almost entirely by the headquarters of the franchisor provides complete device, according to the uniform design is build, and the style are conducive to the highly automated service. Full operating equipment almost no let person test or to adopt new technology of leeway. Although some of the McDonald's franchise agents have been trying to add some new in recipes pattern, but company idea to encourage the company highest levels change research.McDonald's franchise that success in the technical innovation, the key is to let local businessman management franchise. By designated company members of franchising activities, such management talents and quickly developed. And franchising activities throughout the success, the franchisor more welcome company headquarters for the new technology or the new management methods
我就读于湖北工业大学市场营销专业力博官方网I am studying at Hubei University of Technology marketing professional